I manage and execute social media strategy for five brands across Instagram and TikTok, leading both the creative direction and the day-to-day content ecosystem. My work focuses on strengthening brand identity, elevating positioning, and driving measurable growth through data-informed decision-making. I collaborate closely with production, design, and marketing teams to develop high-impact visual assets and deliver campaigns tailored to each platform’s behavior and audience.

In addition to overseeing content creation, I manage client relationships and guide them through strategic planning, ensuring every initiative aligns with their broader business and marketing goals. I also streamline content operations and workflows to improve efficiency and enhance output across multiple brands simultaneously. By consistently analyzing performance data, trends, and KPIs, I identify new opportunities for growth and optimization—contributing to significant gains, including growing accounts by more than 15K followers through targeted content and audience development initiatives.